Episode 2

Katy Howell, Social Media Pioneer & Thought Leader on Social Media for Business

Katy Howell is the founder and CEO of immediate future where she pioneered social media marketing, 17 years ago, just as Facebook made its way onto university campuses.

Often called in as the UK expert on social by TV, Radio and the press, she appears regularly on BBC news,The Telegraph, FT and Guardian.

She’s considered the 4th most influential social media marketing expert, and was named one of the 25 women who have made an outstanding contribution to digital by the Drum.

Katy was named to Provoke’s Innovator 25 EMEA list for 2020, and was named one of the Top 100 Asian tech entrepreneurs in the UK.

She speaks at conferences, runs masterclasses, and guest lectures at two universities.

And, she’s co-authored 4 books on social.

Immediate future does award-winning work with brands including: lastminute.com, Princess Cruises, Selfridges, Mission Foods, Google, Diageo, JD Williams, Fujitsu, Sony Music, and many more.

Katy’s work, and her background, is fascinating.

Let’s talk about it.

About the Podcast

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The Narrativ
A podcast about storytelling, and the stories behind the storytellers.

About your host

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Geoff Galat

Geoff has spent his entire career leading go-to-market for major enterprises such as Mercury Interactive, Luminate, Tumbleweed, Tealeaf, IBM, AGT and Clicktale as they transform or adapt to new market trends and opportunities.

In addition to many speaking engagements, Geoff is expert in public and analyst relations, and has been a frequent interview subject on marketing and customer experience topics. Geoff has been a frequent author on customer experience, marketing and business topics, holding ongoing columns at Digital Doughnut and Econsultancy and contributing to Forbes.